cardboard packaging > unwhite
This pack is for a product that can’t be viwed in stores, adhesive vinyls come in a way that doesn’t show it’s real aspect until it is in place. So the pack has to attrack for itself. It calls for the client’s attention.
We decided to create a hand-made pack for several reasons, but basically related to vinyls. Vinyls are mechanically produced but depend on a manual final preparation process, it needs some removing and protecting that can’t be mechanically made.The stitching is an easy-opening artisian sealing while prevents from ripping the product inside. It is a warranty by making obvious a possible hack.
The messages reinforce the company’s background “no decorative vinyls”. Adhesive vinyls are something flat that would hardly transmit the idea of a product so these varied messages reinforce the functionality of what’s inside.