El Nan Casteller > branding and packaging > Nan Creatiu
The packaging for “el Nan Casteller” strenghtens the “castellers” (the men making human towers) intrinsic values into the product, as well as ecology and sustainability. Graphically sort of replicates the structure of “el Nan Casteller”, connoting the game itself when piling the boxes into exposition. The string has been introduced as a scent of the knotted bandanas they use to wear.
See also: Nan Casteller online store