CLIENT: SURTIDO + VIALIS
Alias Self-indulgement. Treat yourself a light whip. But for god’s sake, not with your house slippers! Take a luxury one with the finest leathers. Irony about the most fetishist aspect from shoes; we’ve subtituted elegant high heeled shoes for slim man shoe soles and expecting the user to punish himself/herself with a device with the oddest aspect as a torture machine.
Ouch! comes from the project inside Surtido for the shoe brand Vialis “Cualquier cosa menos un zapato” (Anything but a shoe).Everything created by the designers (not a shoe or accessory) should rely on the brand’s philosophy and be made out of a kit provided by Vialis with their own materials, leather, laces, soles,…