mercabarna > connect > alimentaria’12

Alimentaria trade fair (EXPO) stand design and construction
Alimentaria trade fair (EXPO) stand design and construction

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CONNECT

TYPE: STAND DESIGN
CLIENT: MERCABARNA
LOCATION: ALIMENTARIA’13 – BARCELONA

Alimentaria trade fair (EXPO) stand design and construction

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Connect is a booth design that intents to communicate the main target of the Mercabarna cluster, that joins and connects different food industries, they call it a “food city”, and just like cities different things are connected.

When visiting Mercabarna’s industrial site it is very easy to understand the network connecting the community members. Trying to shape this “invisible” synergies, walls get filled with crisscrossing threads to guide visitors through all different areas to communicate.

The overall design of the booth connect every surrounding corridor with the central area, directly or via the reception desk, but trying to maintain a general corporate image of a solid/trustworthy institution, by setting a “reachable” ceilinig to have a more human scale.

Mercabarna website.

See also: Interior design – spaces complete list.

Alimentaria trade fair (EXPO) stand design and construction

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Alimentaria trade fair (EXPO) stand design and construction

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Alimentaria trade fair (EXPO) stand design and construction

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Alimentaria trade fair (EXPO) stand design and construction

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