MOVING EVERYONE EVERYWHERE
TYPE: STAND DESIGN
CLIENT: GENERALITAT DE CATALUNYA (INCASOL)
LOCATION: UITP’23 – BARCELONA FIRA
The proposal’s objective is to humanize technology and bring it closer to people. In this context, vegetation assumes a pivotal role in elevating the aesthetics, sustainability, and functionality of a railway mobility stand, thereby creating a more inviting and pleasant environment for individuals. The claim section exudes a robust presence in terms of size; however, it achieves a sense of lightness through the use of a semi-transparent canvas and the incorporation of the “Catalonia” logo within a suspended vegetation arrangement, which allows for intermittent clearings.
Incasol is making its presence felt at UITP by reinforcing the motto “Moving everyone everywhere.” The term “Everyone” not only alludes to breaking down architectural barriers but also addresses issues of age and economic accessibility, making transport accessible to a wide spectrum of individuals. “Everywhere” encompasses both territorial and global significance, acknowledging the railway network’s role in connecting transport hubs, including airports.
The space is designed to be open and transparent. The lobby and the inclined led wall seamlessly transition to what we have designated as the “Agora” area, without segmenting the space or excluding the co-working desk section. The presence of untreated olive, spruce and birch wood stands in natural contrast to the MDF surfaces finished with vibrant red lacquer, adding to the overall aesthetic appeal.
Photography: Leo García Méndez.
See also: Interior design – spaces complete list.