TYPE: STAND DESIGN
LOCATION: ALIMENTARIA’13 – BARCELONA
Connect is a booth design that intents to communicate the main target of the Mercabarna cluster, that joins and connects different food industries, they call it a “food city”, and just like cities different things are connected.
When visiting Mercabarna’s industrial site it is very easy to understand the network connecting the community members. Trying to shape this “invisible” synergies, walls get filled with crisscrossing threads to guide visitors through all different areas to communicate.
The overall design of the booth connect every surrounding corridor with the central area, directly or via the reception desk, but trying to maintain a general corporate image of a solid/trustworthy institution, by setting a “reachable” ceilinig to have a more human scale.
See also: Interior design – spaces complete list.