BITS AND PIECES
TYPE: STAND DESIGN
CLIENT: BRP (BOMBARDIER RECREATIONAL PRODUCTS)
LOCATION: NAUTIC – BARCELONA FIRA
Theatrical look. The focus was not to expose, but to offer a show about the products. To create an area of confluence.
A multifunctional (storage-meeting room-display) central module, distribute two areas, Evinrude and Sea·Doo. Texts on the floor, create the E-TEC Museum to experience the advantages of the engines and to contextualize watercraft on the other side, facing positive messages and leaving your broken duties behind.
Action shots become the central element to develop the booth around.
Big sized images are trimmed, cropped and scaled, to center the attention on the most important points on each of them. These huge boxes of back lighten images organize the space and visitors flow, conforming the meeting and exhibition areas.
See also: Interior design – spaces complete list.