TYPE: STAND DESIGN
LOCATION: FITNESS’08 – MADRID
Fresh, dynamic and a total perception of the space, were the targets to accomplish.
The proposal inspired on the company’s baseline “Leaders in making leaders”. Leaders are those who get in the podiums and reach their targets, their challenges. The difference in levels organizes the space creating areas for activities and receptions as well. The whole structure is covered in carpet, it receives new values and emphasizes a relaxed and comfortable zone.