Fedrigoni > Papertruck > Feed your creativity

When Blou and Rooi comes through our studio door with a new project and a spark in their eyes, our synaptic neurons get accelerated; specially after introducing us into context on the campaign “Feed Your Creativity” they have generated for Fedrigoni papers. Their commission: to design a promotional corner, to present and display the resulting graphic pieces  for the campaign, inspired on a food-truck.

We truly believe that we should leave behind the exact recreation of a food-truck and all the props surrounding. It may not help the reading of the campaign pieces. 

Clearing the image and physical presence of these trucks, it was left “the idea” of a paper-truck; timeless and immutable.

But “the idea” should be materialized, abandon the sensitive world and come to an intelligible world. The corner took shape with an internal structure in poplar wood, with insinuation, with Lycra, with lightness, with light.

Fedrigoni website.
Art direction: BlouAndRooi.

See also: Interior design – spaces complete list.