They say walls can hear. We don’t really know. What we know, is that walls speaks by themselves. They speak about values. A wall without text or image can suggest technology, passion, efficiency, innovation, collaboration, … Texts, claims or slogans do help in highlighting the message.
The real success is to achieve the rhetoric from the whole space, the sum of the walls, is the personal language of the brand and what builds it up.
Fluxes and requirements distribute the spaces.
Just like inside a new built ant colony, the spaces are arranged by needs; everyday common use zones, storage areas, internal personnel and visitor fluxes (true, this last one is not and area of an ant colony).
The aesthetics without the functionality is incomplete. What would it be of a project without previous thought? Sounds obvious, right?
What is a whole, but the sum of many details? There are bigger details and smaller details; but they’re all significant, for better or worse.