INSPIRATION

FOR LUXURY LABELLING

TYPE: STAND DESIGN

CLIENT: ARCONVERT (FEDRIGONI GROUP)
LOCATION: LABELEXPO’19 – BRUSSELS

INSPIRATION for luxury labelling is a multimedia experience stand, that craves to elevate the visitor into the creative process. The place where ideas get born, where thoughts get organized and exude; converging on inspiration as the most ethereal step throughout the design and creation practice.

The entry to this space compels to walk through a sensorial tunnel, taking the visitor into the creative experience while activating all the senses. Citric fragrances and ethereal sounds join forces with two projected videos, alluding to the different states of water to physically shape the creative process.

Blou&Rooi designed a dynamic graphic image for Arconvert at Labelexpo’19, a logo that emerges and materializes in front of the spectator. While in the outside structure of the booth this symbol delicately appears overlapping in different layers of chiffon while generating a depth, moiré and out of focus effect.

Into it, 4 big podiums await the visitors organizing the product exhibition area. A showroom designed to display the latest and finest products using Arconvert’s papers; distributed as “Wines” in a birch wooden podium, “Delicatessen” in a white tiled stage, “Spirits and liquors” on the one with a mirror finish and “Cosmetics” in a white marbled display. Multimedia experience stand.

Artconvert website.
Agency: Artycom.
Art direction BlouAndRooi.

See also: Interior design complete list.