THE ORIGIN OF CREATION
TYPE: STAND DESIGN
CLIENT: ARCONVERT (FEDRIGONI GROUP)
LOCATION: LABELEXPO’13 – BRUSSELS EXPO
Paper as the Origin of Creation was the theme for this space; the garden of Eden is recreated on an interior surrounded by iridescent canvases.
Tree (Earth) leaves tween into flames (Fire), fishes (Water) and birds (Air), representing the four elements from the Greek mythology that conformed nature. These laser cut elements were emerging from the central paper tree, evolving in three divergent directions, flowing from the central stage towards the edges of the main area, also breaking the light to create more warm and texture into the main hall.
Also, one of the main walls was build as/with a giant crumpled paper, wrapping the entrance and expressing what you’ll find inside. A 5 m height and 20 m long piece of paper following a huge wall creasing, climbing and accentuating the main entrance.
Throughout the event the interior white walls were evolving, by the hands of Joana Santamans, who accompanied the experience of the Origin of Creation with several pieces growing; a fiery dragon, a Great whale followed by some fishes, and several birds and butterflies, ended up covering the rest of the interior walls.
Art direction BlouAndRooi.
Illustration: Joana Santamans.
See also: Interior design – spaces complete list.